Artificial Intelligence Usage Policy

Lomas Hospitality - Weddings Collection

At Lomas Hospitality, we use Artificial Intelligence (AI) technology to enhance your wedding planning experience and help you find the perfect venue for your ceremony. This policy explains how we use AI, what data we process, and your responsibilities when using our AI-powered services.

1. AI-Powered Products and Services

We implement AI technology in the following areas of our website:

1.1 Personalized Venue Recommendations

• What it does: Our interactive quiz uses AI to analyze your preferences and recommend the most suitable wedding venues in Riviera Maya
• Data used: Quiz responses (names, desired date, guest count, budget, style preferences)
• Benefit: More accurate and personalized matches based on thousands of previous weddings

1.2 Planning Assistant

• What it does: Provides suggestions and answers to wedding planning questions
• Data used: Your queries and your wedding profile context
• Benefit: Instant assistance available 24/7 for your planning questions

1.3 Preference Analysis

• What it does: Analyzes patterns in user preferences to improve our recommendations
• Data used: Aggregated and anonymized data from user selections
• Benefit: Continuous improvement of our recommendation accuracy

2. How We Use Your Data with AI

2.1 Data We Process

When you interact with our AI features, we may process:

• Quiz responses and wedding preferences
• Chat messages with the AI assistant
• Browsing behavior and site selections
• Your profile data (if registered)

2.2 What We DON'T Do

• We don't sell your data to third parties for AI training
• We don't share personally identifiable information with AI providers without your consent
• We don't use sensitive data (complete financial information, identity documents) for model training
• We don't make automated decisions that significantly affect your rights without human intervention

2.3 Third-Party AI Providers

We use the following third-party AI services:

• OpenAI (GPT-4): For natural language processing and personalized recommendations
• These providers have their own privacy and data usage policies

3. Security, Privacy, and Trust

3.1 Our Commitment

We are committed to developing and using AI in a manner that is:

• Ethical: Aligned with moral principles and industry best practices
• Transparent: Clearly communicating when you're interacting with AI
• Safe: Implementing safeguards against misuse and bias

3.2 Security Measures

• Data encryption in transit and at rest
• Restricted access to training data
• Regular audits of AI systems
• Continuous monitoring for bias and accuracy

3.3 Transparency

When you interact with AI on our site:

• We clearly label AI-powered interactions
• We indicate when a response is AI-generated vs. from a human
• We provide options to contact a human coordinator

4. Your Responsibilities When Using AI

4.1 Review AI-Generated Content

You should review all AI-generated information to verify:

• Accuracy: Recommendations may not be perfect
• Reliability: Validate important information with our human coordinators
• Bias: AI may reflect biases present in training data

4.2 Appropriate Use

When using our AI features, you agree to:

• Provide truthful and accurate information
• Not attempt to manipulate or exploit the system
• Not use the service for illegal or unethical purposes
• Report any issues or inappropriate results

4.3 Important Decisions

Warning: You should not make final wedding decisions based solely on AI recommendations. Always:

• Consult with our human coordinators
• Verify current availability and pricing
• Read contracts and terms before committing
• Visit venues in person when possible

5. AI Limitations

5.1 Known Limitations

Our AI systems may:

• Occasionally generate incorrect or outdated information
• Not fully capture unique cultural or personal nuances
• Struggle with very specific or unusual requests
• Reflect biases present in training data

5.2 Not a Substitute for Professional Advice

AI is an assistance tool, not a replacement for:

• Professional wedding coordinators
• Legal or financial advice
• Personalized one-on-one planning

6. Continuous Improvement

6.1 Learning and Enhancement

We use feedback and aggregated data to:

• Improve recommendation accuracy
• Reduce bias and errors
• Develop new useful features

6.2 Your Feedback

We value your input on our AI features:

• Report inaccurate or inappropriate results
• Suggest improvements
• Share your experience

Feedback contact: weddings@lomashospitality.com

7. AI Use in Our Internal Operations

We also use AI internally for:

• Fraud prevention: Detecting suspicious activity
• Customer support: Efficiently routing inquiries
• Data analysis: Understanding trends and improving services

These internal uses are subject to the same privacy and security protections.

8. Intellectual Property Rights

8.1 Your Content

You retain all rights to:

• Your quiz responses
• Your messages and queries
• Your preferences and selections

8.2 AI-Generated Outputs

Recommendations and suggestions generated by AI are:

• Provided "as is" for your personal use
• Not guaranteed as unique or exclusive
• Subject to our general Terms of Use

9. Compliance and Enforcement

9.1 Prohibited Use

The following is prohibited:

• Attempting to extract or replicate our AI models
• Using the service to train your own AI models
• Intentionally overloading the system with excessive requests
• Using AI to generate spam or misleading content

9.2 Consequences

Violations may result in:

• Temporary or permanent account suspension
• Removal of access to AI features
• Legal action in severe cases

10. Changes to This Policy

We may update this AI Policy periodically to reflect:

• New AI features or services
• Changes in third-party providers
• Regulatory updates
• Industry best practices

We will notify you of significant changes through:

• Notice on our website
• Email to registered users
• Updated "Last Updated" date

11. Questions and Contact

If you have questions about our AI Policy or the use of artificial intelligence in our services:

Email: weddings@lomashospitality.com Phone: +52 998 528 0558 Subject: "AI Policy Inquiry"

For privacy inquiries: datos.personales@lomashospitality.com

Note: This AI Policy complements our Privacy Policy and Terms of Use. In case of conflict, the more specific terms prevail.